Blog tagged as Amazon marketplace updates

Amazon strengthens its Marketplace infrastructure—from the growth of the low-price Haul segment to AI analytics in Seller Central. Advertising inside Amazon remains the main sales driver, while Walmart expands seller incentives, intensifying omnichannel competition.

Walmart accelerates retail media growth, TikTok strengthens demand for Amazon, ChatGPT tests AI-powered advertising, and tariff disputes add uncertainty for importers. Issue #47 explores how traffic sources, margins, and strategic risks are shifting across the e-commerce ecosystem.

Amazon and Shopify now account for nearly half of U.S. e-commerce. Amazon tightens AI regulation and streamlines brand content tools, while Walmart attracts higher-income shoppers and expands its advertising business, strengthening its role as an additional sales channel.

Top sellers capture a growing share of Amazon’s revenue as the marketplace matures. OTDR penalties now focus on problematic FBM listings. Brand+ expands through Amazon DSP with AI automation. Sell Globally and Supply Chain by Amazon push sellers deeper into Amazon’s logistics network

Amazon selling in 2026 requires a new approach. AI-driven search, higher logistics penalties, paid APIs, and new tariffs force sellers to rethink listings, logistics, and margins. This guide explains how to adapt and scale after Amazon’s 2025 changes.