Today, we want to introduce you to a game-changing advertising tool that could redefine how you promote your products on Amazon. Until recently, this type of advertising was only accessible to large sellers and agencies, but now it's open to everyone. Yet, very few sellers know about it or use it. The tool is Amazon DSP Ads.
Let us explain what DSP is, how it works, and why it can provide an incredible edge for your business. If you're serious about scaling your Amazon business, this is for you.
Today, we want to introduce you to a game-changing advertising tool that could redefine how you promote your products on Amazon. Until recently, this type of advertising was only accessible to large sellers and agencies, but now it's open to everyone. Yet, very few sellers know about it or use it. The tool? **Amazon DSP Advertising.
Let us explain what DSP is, how it works, and why it can provide an incredible edge for your business. If you're serious about scaling your Amazon business, this is for you.
What is Amazon DSP?
For years, traditional PPC on Amazon has been limited to targeting keywords, competitor products, and product categories. The main drawback? You couldn't target specific “audiences” like you can on Facebook, Instagram, or YouTube.
Now, with Amazon DSP (Demand-Side Platform), you can target extremely refined buyer audiences using precise filters. This capability was previously reserved for agencies with $50,000+ monthly budgets, but it's now available to everyone. If you're looking for “advanced Amazon advertising strategies” or want to enhance your Amazon product promotion, DSP is the answer.
Where Does Amazon Get This Data?
Amazon owns one of the largest data ecosystems in the world, with insights into customer behavior that extend far beyond shopping. This data comes from its entire ecosystem:
- Alexa voice assistant
- Prime Video
- Fire TV
- Echo smart devices
- Prime Music and Audible
Amazon knows where people live, how much they spend, what their interests are, and even life changes like moving homes or having a baby. It's a treasure trove for targeting the right buyers. For sellers aiming to improve Amazon sales growth or target buyer behavior more effectively, this data is a game-changer.
How Can You Target with Amazon DSP?
You can target buyers based on:
- Behavioral Data: Customers who viewed your product but didn’t buy, added to cart but didn’t purchase, or interacted with similar products.
- Customer Interests: Target people with interests similar to your current customers.
- Retargeting: Reach those who visited your website.
- Competitor Engagement: Target users who viewed competitor products or adjacent categories.
- Geotargeting: Focus on specific regions, such as large urban areas.
- Time-Based Targeting: Ideal for upsells, cross-sells, or recurring purchases.
The beauty of DSP is that you can combine these criteria into a tailored audience profile, maximizing efficiency and minimizing wasted ad spend. Whether your goal is Amazon retargeting campaigns or creating a precise ecommerce marketing funnel, DSP makes it possible.
Where Will Your Ads Show Up?
Amazon DSP ads can appear across:
- Amazon sites and apps
- Partner websites (thousands of them)
- Prime Video, Twitch, and Fire TV for video ads
- Prime Music and Audible for audio ads
Your audience is everywhere – DSP ensures you can reach them. This includes powerful placements for Amazon video ads, retargeting audiences, and gaining exposure on popular streaming platforms.
How Much Should You Spend?
A common question we hear: “How much should you budget for DSP?”
A simple rule: Allocate about 20% of your PPC budget to DSP advertising. Your total PPC spend should ideally be around 20% of your revenue, but this varies based on your margins and competition. For those running Amazon PPC campaigns or optimizing their Amazon ad spend, integrating DSP strategically can unlock higher ROI.
Who Should Use Amazon DSP?
DSP works best for products that already perform well with:
- Strong listings (optimized content, compelling images, and A+ content)
- Competitive advantages (better price, reviews, or differentiation)
- Well-managed PPC campaigns
If you’re launching a new product with no competitive edge, DSP won’t magically solve your problems. Fix the fundamentals first.
But if your product ticks the right boxes, DSP can supercharge your sales and profit, giving you a massive advantage over competitors who haven’t even heard of this tool. It’s ideal for businesses aiming to boost their Amazon product visibility and ecommerce sales strategy.
Why Act Now?
Amazon DSP is still underused. Most sellers haven’t tapped into its potential, meaning you can gain a competitive edge while others lag behind.
Knowledge is power – and in the Amazon business, it’s the difference between success and failure. If you want to master DSP and other advanced strategies, we highly recommend learning from active Amazon professionals, not outdated courses.
Reach out to our team for a free analysis of how DSP can boost your sales. No obligations – just actionable insights. If you decide to work with us, we’ll even optimize your product listing for free.
Take Action
DSP isn’t the future – it’s happening right now. Don’t let your competitors leave you behind. The time to scale your Amazon business is today. Whether you aim to enhance your Amazon advertising ROI, boost product sales, or dominate the Amazon Marketplace, DSP is a tool you can’t afford to ignore.
Let’s talk results. Contact our team for details, or join our community of forward-thinking Amazon sellers.