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ZipZap Agency

Amazon ads and external traffic

We provide comprehensive product promotion, both on Amazon and off. Our services include Amazon advertising, external advertising platforms like Google Ads and Meta, social media activities, influencer collaborations, and content creation.

Monthly fee from $549

What it is and why it's necessary

Effective product promotion on Amazon requires utilizing both internal advertising (Amazon Ads) and external traffic sources. While most sellers prioritize Amazon's advertising tools, the value of external traffic is often underestimated. However, Amazon incentivizes external traffic by offering a 10% commission and boosting products' Best Sellers Rank (BSR), thereby positively impacting organic sales.

Here are some key facts:
  1. Internal Amazon Ads: Achieving stable sales on Amazon without advertising is impossible.
  2. External Traffic: According to a report by Marketplace Pulse, products with substantial external traffic can see an increase in their organic search rankings by 15-20%.
  3. Data from Statista, analyzing Facebook's advertising performance, shows that 26% of users in the USA who clicked on social media ads ended up making a purchase.
  4. Studies from sources such as the Influencer Marketing Hub and Tomoson reveal that influencer recommendations can drive 5-10 times more conversions compared to traditional advertising.

    External traffic complements internal Amazon ad efforts, enhancing visibility and sales performance. It's a critical component of a comprehensive Amazon promotion strategy that sellers should embrace to unlock their products' full potential on the marketplace.

    What's included

    Amazon PPC advertising
    1. Market entry strategy
    2. Sponsored Products campaign setup and optimization
    3. Sponsored Brands campaign setup and optimization
    4. Sponsored Display campaign setup and optimization
    5. Sponsored TV campaign setup and optimization
    6. Weekly PPC report
    Amazon PPC AutoPilot
      1. Full setup of your Amazon ad automation system
      2. Goal-based strategy aligned with your product and budget
      3. Launch and configuration of all campaigns
      4. Step-by-step guide on how the system works
      5. 1-month support: 2 expert calls (30 min each)
    External PPC advertising
    1. Market entry strategy
    2. Google advertising campaign setup and optimization
    3. Meta advertising campaign setup and optimization
    4. Other platforms advertising campaign setup and optimization
    5. Amazon attributions campaign setup
    6. Weekly PPC report

    Terms

    The pricing outlined below encompasses the maintenance of up to 10 products. However, the precise cost of promotional efforts is contingent upon a multitude of factors, primarily your specific goals and objectives. To receive a detailed, tailored estimate aligned with your unique requirements, we invite you to directly contact our team.

    Book a free, no-obligation assessment of your listings now

    Book appointment

    …or just contact us

    info@zipzap.agency


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    Price​

    Flexible Subscription Options:

    • Monthly Amazon PPC fee  — $549
    • Monthly external PPC  —  $499 per one product. Important! Amazon compensates 10% of sales turnover from external advertising. 
    • Amazon PPC AutoPilot - $549 one-time payment

    The pricing structure provided covers the maintenance of up to 10 SKU (child ASINs). For a detailed, customized quote that precisely aligns with your unique requirements, we invite you to connect with our team directly.

    The prices indicated are the cost of advertising services. The customer pays direct advertising costs.

    FAQ

    Don't dismiss this as run-of-the-mill marketing fluff - our FAQs provide substantive information worth your attention.


    Can you provide services for Amazon sellers in any country?

    Our Amazon seller consultants can provide services for sellers on the Amazon marketplaces in the United States (Canada and Mexico as well), United Kingdom, and European Union countries. We have expertise in navigating the specific requirements and regulations of these marketplaces.

    What is your average client response time?

    You can reach out to us anytime through any of these mediums, and our guaranteed response time is less than 8 hours. At our company, we prioritize prompt and attentive communication with our clients. Our team remains available on all communication channels, including email, chat, and messaging platforms, during regular business hours and often beyond.

    However, according to our internal statistics, our standard response time is even faster, averaging around 42 minutes. This means you can expect a quick turnaround when you have inquiries or require assistance from our team.

    When can you start working on our project?

    We are ready to begin work on your project right away. Our team consists of experienced Amazon SEO consultants with over 8 years of expertise in optimizing listings and strategies for Amazon and other e-commerce platforms.

    Once you provide us with the necessary details and requirements, we can initiate the project discussion and planning process immediately. Our team is prepared to hit the ground running and start delivering results for your Amazon business without delay.

    What are your service charges?

    Our pricing is based on a fixed monthly fee structure, which is determined by the specifics of your business, such as the brand and the number of products you sell on the Amazon marketplace.

    We understand that every client's requirements are unique, and our pricing model reflects this. Once we have an opportunity to discuss the details of your Amazon business, including your product catalog size, sales volume, and optimization goals, we can provide you with a personalized quote.

    Our transparent pricing approach ensures that you know exactly what to expect in terms of costs, allowing you to make an informed decision about our services. Rest assured, our fees are competitive and aligned with the value we deliver to help you succeed on the Amazon platform.

    Do you employ safe strategies that comply with Amazon Terms of Service?

    Absolutely. We strictly adhere to Amazon's Terms of Service (TOS) and only utilize “white hat” marketing techniques that are fully compliant with the platform's policies. Our strategies focus on ethical, sustainable practices to help improve your product's visibility and profitability on Amazon.

    We do not engage in any shortcuts, black hat tactics, or practices that violate Amazon's rules. Our approach prioritizes the long-term success and integrity of your Amazon business. By working within Amazon's guidelines, we aim to deliver results that are not only effective, but also protect your seller account from potential risks or penalties.

    You can have confidence that our methods are safe, legitimate, and designed to provide a positive experience for both you and your customers on the Amazon marketplace.

    How long will it take to improve our product ranking on Amazon?

    The timeframe for achieving higher rankings can vary significantly and depends on several factors, primarily the demand for your product and the level of competition within your category. Products with higher demand and fewer competitors tend to see quicker results - typically within 2 to 6 weeks, while highly competitive markets may take longer to make substantial progress.

    It's important to note that there is no fixed or guaranteed timeframe for improving keyword rankings. The process is ongoing and influenced by various elements, such as the optimization strategies employed, the effectiveness of your product listings, the quality of your customer reviews, and changes in the competitive landscape.

    Our approach is to implement proven, sustainable techniques that gradually build momentum and improve your product's visibility over time. While we cannot provide an exact timeline, we will closely monitor your progress and adjust our strategies as needed to achieve the best possible results within a reasonable timeframe.

    Consistent effort, patience, and a long-term perspective are key when it comes to ranking well on the highly dynamic Amazon marketplace.

    How can your Amazon account management services help us increase sales?

    Our team of experienced Amazon consultants takes a comprehensive, data-driven approach to help boost your sales on the platform. We employ a multifaceted strategy that focuses on several key areas:

    1. Product Listing Optimization: We optimize your product titles, descriptions, images, and other listing elements to improve visibility and appeal to potential buyers.
    2. Inventory Management: Efficient inventory planning is crucial. We help you maintain optimal stock levels to avoid going out of stock, which can negatively impact your sales rank.
    3. Advertising Management: Our experts utilize Amazon's advertising solutions, such as Sponsored Products and Sponsored Brands, to increase visibility and drive targeted traffic to your listings.
    4. Data Analysis: We regularly analyze your sales data, search trends, and competitor activity to identify opportunities and make data-backed decisions to refine your strategies.
    5. Performance Monitoring: We continuously monitor your account's performance metrics, including sales rank, conversion rates, and review ratings, making necessary adjustments to sustain growth.

    By combining these services, we aim to enhance your product discoverability, improve conversion rates, and ultimately drive increased sales on the Amazon marketplace. Our goal is to provide you with a comprehensive solution that leverages Amazon's ecosystem to its fullest potential.

    Book a free, no-obligation assessment of your listings now

    Book appointment

    …or just contact us

    info@zipzap.agency


    Telegram



    ​​Book a call now…

    Up to 45-min duration video-call
     Topics we'll discuss:
    1. Your Brand Story: Share your background and issues what your face up. 
    2. Current Performance: Tell us about your Amazon business currently — successes, challenges, etc.
    3. Vision for the Future: Describe your ideal goals and growth plans.
    		 The next steps — there are two options
    1. If it's a fit: We'll begin preparing a customized Amazon Growth Audit for you.
    2. If not a match: No problem at all, you have no obligations moving forward.