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ZipZap Agency
Amazon Advertising & External Traffic

Amazon advertising & external traffic solutions

Drive more traffic, reach shoppers across multiple channels, and grow your Amazon business with a strategic blend of Amazon Ads and external advertising.

Services

Why you need internal & external advertising

If you rely only on Amazon PPC, you’re missing a large part of what drives sales - momentum from outside the platform.


Combining internal Amazon advertising with external traffic sources like Google Ads, Meta (Facebook/Instagram), and influencers allows you to reach shoppers earlier in their journey - before they even search on Amazon. This helps you build awareness, boost credibility, and drive qualified traffic directly to your listings.


External advertising can complement Amazon Ads by bringing shoppers to your listings from channels such as Google, Meta, and influencer campaigns. With Amazon Attribution, you can measure how these off-Amazon marketing activities contribute to shopping activity and sales on Amazon.


Why external traffic matters:

  • External ads expand your reach beyond Amazon
  • Eligible sales may qualify for the Brand Referral Bonus
  • Social and influencer campaigns bring new shoppers to your listings


When managed correctly, this strategy does more than increase traffic - it improves your overall Amazon performance, both short- and long-term.

​Amazon advertising & PPC - available services*

Amazon PPC advertising

  • Campaign audit and budget review
  • Setup of SP, SB, SD, and Video ads
  • ACoS and CTR-based optimization
  • Targeting via Amazon keyword data
  • Weekly reports with key insights
  • Structured for efficient ad delivery

PPC AutoPilot for Amazon Ads

  • Automation for all PPC ad formats
  • Strategy tailored to sales goals
  • Smart bidding and dayparting setup
  • Clear naming and budget structure
  • Two training calls + guide available
  • 1-month support after onboarding

External advertising services

  • Google Ads and Meta Ads setup
  • Creative assets matched to listing
  • Amazon Attribution integration
  • Influencer outreach and tracking
  • Audience targeting by intent type
  • Drives measurable external traffic

Campaigns are structured around Amazon Ads requirements, measurable attribution, and clear performance goals across Amazon and external advertising channels.

*The final cost depends on the selected services and scope of work. Each project is quoted individually.

Terms

The prices listed below cover the management of advertising campaigns for up to 10 Amazon ASINs, provided they are product variations promoted under a single shared set of keywords. However, the exact cost may vary based on factors such as target ACoS, ad formats used (e.g., Sponsored Products, Display, external traffic), and your overall advertising goals.


To receive a customized quote that matches your business needs, product category, and marketing objectives, please contact our team. We'll provide a detailed breakdown based on your catalog size, desired reach, and sales targets — ensuring your budget is aligned with realistic outcomes.

…or just contact us

info@zipzap.agency


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Free Amazon listing assessment by experts

Book call

FAQ

Yes. We support Amazon US, Canada, Mexico, UK, and all EU marketplaces.

The scope of PPC work depends on your goals and the services selected. Please see our pricing page and available services section for details.

External advertising can help reach shoppers beyond Amazon and drive additional traffic to your listings. Amazon Attribution can be used to measure how channels such as Google, Meta, and influencer campaigns contribute to shopping activity and sales.

Yes. We use Amazon Attribution to track ROI from Google and Meta all linked to your listings.

Yes. Our
PPC AutoPilot system
fully automates campaign creation, bidding, and optimization — with custom goals and rules.

Average response time: 42 minutes, guaranteed under 8 hours. We’re available via email, WhatsApp, and Telegram.

We use AI-assisted tools for data analysis, keyword research, and campaign optimization, while advertising strategy and key decisions are reviewed by our team.

Free Amazon listing assessment by experts

Book call

…or just contact us

info@zipzap.agency


Telegram



​​Book a call now…

Up to 45-min duration video-call
 Topics we'll discuss:
  1. Your Brand Story: Share your background and issues what your face up. 
  2. Current Performance: Tell us about your Amazon business currently — successes, challenges, etc.
  3. Vision for the Future: Describe your ideal goals and growth plans.
 The next steps — there are two options
  1. If it's a fit: We'll begin preparing a customized Amazon Growth Audit for you.
  2. If not a match: No problem at all, you have no obligations moving forward.