Blog | ZipZap agency

Amazon’s CEO confirms tariffs are pushing prices higher, ChatGPT introduces 4% checkout for Shopify sellers, Amazon halves the SAFE-T claim window to 30 days, and launches automatic FBA virtual multipacks to boost AOV—forcing sellers to rethink pricing, risk, and margins in 2026.

Amazon sees the fewest new sellers in 10 years, rolls out AI assistant Amelia in Seller Central, Helium 10 breaks down real selling costs across platforms, and supplement brands must fix inflated ingredient claims by March 31 to avoid deactivation.

Amazon overhauls review logic by separating ratings per variation, analytics tools redefine value in 2026, TikTok Shop emerges as a key sales channel, and Amazon reveals an AI-driven ecosystem spanning devices, content, and commerce.

Amazon draws criticism for AI-created product pages, experts question the future of AI checkout, Amazon Canada enforces stricter KYC, and mass UPC misuse highlights weaknesses in Brand Registry protections.

Amazon has reshaped product launches in 2026. AI-driven demand research, regional FBA testing, early Vine reviews, and new growth tools help sellers validate ideas, reduce risk, and scale smarter from day one.