Blog | ZipZap agency

AI is widely used by sellers, but its main impact remains in content. Amazon advances personalized search via Rufus and increases listing control. Walmart scales Marketplace logistics through stores, strengthening a multi-channel model and improving delivery speed

Rufus is reshaping how customers discover products on Amazon. This article explains how AI search works, why traditional SEO is no longer enough, and how to optimize your listing to get recommended by AI—not just ranked in searc

Amazon strengthens unit economics discipline and catalog control, while Shopify expands AI-driven operations. Growth increasingly depends on product differentiation and multi-channel execution, with Amazon Marketplace remaining the core conversion engine.

Amazon expands global logistics, prioritizes AI, and launches unmet demand discovery, while Shopify opens B2B to all sellers. The week reinforces Amazon as the scaling hub, with multi-channel growth expanding through wholesale and owned-store strategies.

Amazon introduces a 3.5% FBA surcharge, begins auto-deducting ad spend from seller proceeds, and tightens List Price and Typical Price rules. Meanwhile, the Amazon–Perplexity dispute over data access moves forward and may influence future external traffic sources

Amazon now bills clicks from Rufus AI prompts and expands no-box returns to 10,000+ locations; Walmart showcases TV-based commerce formats, while Shopify enables direct sales through ChatGPT and other AI platforms.

A practical guide to Amazon Account Health Rating: how violations affect your seller account, why repeat issues are dangerous, and what steps help prevent suspension. Learn how to monitor compliance, resolve problems faster, and keep your Amazon account healthy.

Amazon expands product discovery through Shop Direct, analysts suggest concentrating advertising budgets around the primary platform, and a series of AI incidents increases oversight of automated tools. At the same time, a court restricts Perplexity’s AI browser from accessing Amazon accounts.

Amazon strengthens its Marketplace infrastructure—from the growth of the low-price Haul segment to AI analytics in Seller Central. Advertising inside Amazon remains the main sales driver, while Walmart expands seller incentives, intensifying omnichannel competition.