Blog | ZipZap agency

Amazon shifts to star-only seller reviews, ends FBA prep in 2026, launches AI-driven listings, and Helium 10 says AI-savvy sellers will win. Plus: new video metrics, global selling updates, and stricter Premium Shipping

If you sell on Amazon, you know how quickly things change. New rules and growing competition demand fast adaptation. One of the best ways to stay updated is to attend industry events to get Amazon insights, share experiences, and find ideas to grow your business.

Amazon is entering an AI-driven era with Rufus and Alexa+ — tools that help buyers find and choose products faster. For sellers, this means adapting to new content standards: clarity, context, and relevance now drive visibility. Learn how to stay competitive in this AI-first marketplace.

DataDive is a product research and optimization tool designed to streamline niche selection, competitor analysis, keyword research, and listing creation. It saves time and delivers data-driven insights powered by AI.

Amazon is introducing updated pricing and policy changes for its Amazon Warehousing and Distribution (AWD) program. These adjustments will directly impact product margins — and ultimately, seller profitability. In this article, we break down what’s changing and how Amazon sellers can adapt.