Blog tagged as Amazon marketplace updates

Amazon limits review access, spotlights new global growth markets, launches AI shopping tools and AWD centers, and upgrades seller analytics — marking a decisive shift toward automation and AI-driven commerce.

Amazon raises FBA fees slightly, automates more roles with AI, recovers from a major AWS outage, and gifts sellers new tools — from instant video creation to improved inbound logistics and longer return periods.

AI is redefining online visibility. Classic SEO still has its place, but AI-first optimization — human-readable, semantically rich, and context-driven — is the new standard. Those who adapt now will dominate both Amazon search results and AI-powered recommendation systems in the coming years.

Amazon empowers sellers with new appeal rights, faster inventory tools, and mass product customization — while Adobe data shows Gen Z buyers act on emotion, not logic. Key trends to watch as holiday e-commerce heats up.

Nearly 60% of U.S. shoppers already use AI for online purchases, and one in four prefer ChatGPT to Google. While Walmart and eBay welcome these new buyers, Amazon builds its own tools and blocks external ones—pushing sellers to adapt to both Amazon and global agentic commerce.