Blog tagged as Amazon marketplace updates

Amazon selling in 2026 requires a new approach. AI-driven search, higher logistics penalties, paid APIs, and new tariffs force sellers to rethink listings, logistics, and margins. This guide explains how to adapt and scale after Amazon’s 2025 changes.

Amazon closed Q4 2025 with +14% revenue growth as same-day delivery and AI assistant Rufus drove sales. Sellers now generate most GMV, while Amazon pushes price and speed. Walmart opens WFS exports to Canada and Mexico, and Brand Registry adds mandatory co-brand license verification.

A practical 2026 guide to US trademarks and Amazon Brand Registry. Learn who needs a trademark, how USPTO registration works for residents and non-residents, and how Brand Registry protects listings, boosts sales, and increases brand value.

Global e-commerce surpasses $10 trillion as Amazon enters a mature phase. Multichannel brands outperform Amazon-only sellers, FBA removal and disposal fees move to per-unit billing, and Amazon Ads replaces Product Collections with AI-driven Sponsored Brands Collections starting in 2026.

Amazon’s CEO confirms tariffs are pushing prices higher, ChatGPT introduces 4% checkout for Shopify sellers, Amazon halves the SAFE-T claim window to 30 days, and launches automatic FBA virtual multipacks to boost AOV—forcing sellers to rethink pricing, risk, and margins in 2026.