Key Events for Amazon Sellers in Europe and the USA (2025–2026)

Many sellers view conferences merely as a pleasant bonus. In reality, attending these events is a strategic investment in your business growth. You can:

• Be among the first to learn about platform innovations.

• Get advice directly from official Amazon representatives.

• Discover new ideas for business development and scaling.

• Discuss real-world case studies and learn from others' mistakes.

• Build long-term partnerships and connections.

When: September 2025
Where: Seattle, Washington, USA
Registration: sell.amazon.com/events

This is Amazon's main official conference, still ahead in 2025. Accelerate is where Amazon announces new services, advertising tools, and FBA rule updates. Thousands of sellers worldwide attend to directly question Amazon staff, network with partners, and gather ideas to prepare better for platform changes. If you sell on Amazon.com, this event should be number one on your calendar.

When: Fall 2025
Format: Online webinars and Q&A sessions
Registration: junglescout.com/amazon-seller-week

If you can't attend a major conference, Jungle Scout’s Amazon Seller Week offers fresh knowledge right from home. Expert webinars, Q&A sessions, and topics ranging from product research to advertising and automation make it ideal for anyone looking to gain practical insights for rapid Amazon business growth.

When: March 18–21, 2026
Where: Prague, Czech Republic
Registration: europeansellerconference.com

The European Seller Conference in Prague is arguably the most important event for experienced European Amazon sellers. The conference is intimate yet very intensive, featuring real-world case studies shared by sellers generating from $500,000 to several million dollars annually.

Aside from presentations and workshops, organizers emphasize informal networking. This event is perfect for establishing valuable contacts, finding business partners, and discovering new strategies to scale your business within the European market.

When: Spring 2026 (exact dates TBD)
Where: Las Vegas, Nevada, USA
Registration: prosper.show

The Prosper Show is the largest independent conference for Amazon sellers in the USA, known for its transparency and in-depth discussions on topics critical to every seller. Having already taken place in Spring 2025, the next event is scheduled for Spring 2026.

The conference covers everything from Amazon’s algorithm changes to complex advertising and logistics issues. A vast exhibition featuring service providers helps attendees find useful partners and tools for growth. If you're seeking deep, practical learning, this event is ideal.

When: May–June 2026 (exact dates TBD)
Where: Fort Lauderdale, Florida, USA
Registration: sellerssummit.com

The Sellers Summit is a compact, intensive event designed for sellers aiming to delve deeply into their business challenges. Instead of lengthy lectures, attendees engage in practical small-group sessions on advertising, supply chains, brand building, and financial management.

It is suitable for sellers who value concrete action plans and strategies to grow their businesses on and beyond Amazon.

In addition to the major conferences, there are other interesting events worth considering when planning:

Amazon Masters Summit 2025 (London, October 2025) — a premium event for experienced sellers featuring masterminds and strategic sessions. An excellent opportunity to network with market leaders and discuss real brand growth cases on Amazon.

amaNordic 2025 (Sweden, October 2025) — an event for sellers from Scandinavia and Northern Europe, with a focus on local taxes, logistics, and Amazon EU advertising strategies.

Innovate 2025 (New York, October 2025) — a US-based conference for those wanting to learn about the latest trends, technologies, and approaches to building an Amazon brand. A great choice for those who want to implement innovations first.

SellerBarcamp Berlin 2025 (Germany, September 2025) — an informal barcamp format for European sellers: live discussions, experience sharing, and practical talks on promotion and logistics tactics.

Plan your participation strategically:

• For ambitious European growth plans, attend the European Seller Conference in Prague (March 2026) and local events such as amaNordic or SellerDay in the fall.

• To gain firsthand access to the latest Amazon.com updates, attend Amazon Accelerate (Fall 2025).

• For extensive practical training and partner networking, choose the Prosper Show (Spring 2026).

• For compact, intensive formats, select the Sellers Summit (Summer 2026).

• For convenience and budget efficiency, participate online in the Amazon Seller Week (Fall 2025).

• Registrations for major events open approximately six months in advance, often with significant early bird discounts.

• Plan ahead: select sessions, workshops, and speakers most beneficial to your business.

• Pre-book personal meetings with partners and experts, especially via systems like Seller Café (Accelerate) and Partner Connect.

• Bring updated business cards and ensure your seller profiles are current: personal networking at these events is invaluable.

• Plan your budget well in advance, considering tickets, flights, accommodations, and additional expenses.

Amazon sales will become even more competitive in 2026. Participating in these events isn't merely a luxury—it's a strategic investment. You’ll gain unique knowledge, Amazon insider insights, discuss real-world challenges, and discover fresh ideas and contacts to grow your business faster than competitors.

If you truly aim to stay ahead and have ambitious goals, ensure at least one major event is included in your calendar for the next year to eighteen months. Remember, those who continuously learn and evolve not only win in the marketplace but also earn customer trust.

• Amazon Accelerate 2025

• Amazon Seller Week 2025

• European Seller Conference 2026

• Prosper Show 2026

• Sellers Summit 2026

• European Event Calendar (AMZ Summits)

Up to 45-min duration video-call