Introduction
The closing year of 2025 has been defined by the rapid expansion of artificial intelligence across nearly every industry — and eCommerce is no exception. In fact, major marketplaces like Amazon and Walmart have become key drivers of this transformation. We’re seeing a clear shift in how online sales work and how customers make decisions: Rufus, Alexa+, and AI-powered shopping agents are fundamentally changing the traditional eCommerce experience.
All signs point to this being just the beginning of AI’s role in online retail. For the Amazon ecosystem, 2026 is shaping up to be one of the most dynamic years yet.
The market is evolving fast. New AI tools from Amazon, tighter logistics requirements, rising global competition from Asian marketplaces, and innovative ad formats are redefining the rules. In this environment, attending professional events is no longer optional — it’s one of the most effective ways to stay ahead, understand trends early, and make faster, better-informed decisions than competitors.
We’ve curated the most important Amazon-focused events of 2026 across the U.S., Europe, and other regions. Most of them are already confirmed by organizers, making it possible to plan travel, learning, and networking well in advance.Amazon Accelerate
September 22–24, 2026 | Seattle, USA
amazonaccelerate.com
Amazon Accelerate is the platform’s flagship conference, hosted directly by Amazon. It’s where the company unveils new programs, ad tools, and Seller Central features. The audience includes brand owners, SMB sellers, agencies, and consultants.
The agenda combines keynote sessions with Amazon leadership, hands-on workshops, and one-on-one consultations. The event is designed for both active and aspiring sellers looking to scale their business on Amazon.Prosper Show
March 10–12, 2026 | Las Vegas, USA
prospershow.com
One of the most respected conferences for professional Amazon and Walmart sellers. Thousands of attendees gather here, from small brand owners to large eCommerce companies.
The program covers PPC, logistics, branding, legal topics, and growth strategy. A major highlight is the large expo area featuring marketplace tools and service providers, along with sessions led by practitioners sharing real-world case studies.MDS Inspire
March 9–11, 2026 | Las Vegas, USA
mds.co/mds-inspire-2026
An exclusive event for 7–9 figure sellers and DTC brand owners. Attendees include top entrepreneurs, investors, and senior eCommerce marketers.
With 30+ speakers, the agenda focuses on Amazon, TikTok, logistics, and scaling strategies. The core value lies in peer-level networking, strategic partnerships, and deep, experience-based discussions.Sellers Summit
April 21–23, 2026 | Fort Lauderdale, USA
sellerssummit.com
A hands-on conference for small and mid-sized eCommerce businesses. The event keeps a limited format (around 200 attendees) and focuses on practical implementation.
There are two main tracks: scaling on Amazon and building your own online store. Expect workshops, mastermind sessions, evening networking events, and direct access to speakers. A strong choice for sellers looking for actionable growth tools.European Seller Conference
March 18–21, 2026 | Prague, Czech Republic
europeansellerconference.com
The largest European conference for experienced Amazon sellers. The audience typically includes brands with $1M+ annual revenue, consultants, and solution providers.
The program features educational sessions, panel discussions, and curated networking events. Known for its high speaker quality and in-depth content on scaling, team management, and international expansion.AMZ Hacking Live
January 24, 2026 | Berlin, Germany
amzhackinglive.de
A high-energy conference for European FBA sellers. Topics include marketing, listing optimization, logistics, and branding.
The format blends live workshops, an expo zone with eCommerce tools, and informal networking. Suitable for both beginners and experienced sellers aiming to optimize operations and enter new markets.AMA Fest UK
October 2026 | Brighton, UK
amafestuk.com
A popular UK-based event focused on Amazon and multi-channel selling. Attendees include independent brands, agencies, and consultants.
The conference is known for practical sessions on advertising, listings, content, logistics, and cross-border expansion. A strong option for sellers operating in the UK and EU markets.amaNordic
January 12–14, 2026 | Gothenburg, Sweden
amanordic.com
A Nordic-focused conference bringing together Amazon sellers from Northern Europe. The goal is to support international expansion and share localization best practices.
The agenda includes talks from regional eCommerce leaders, workshops on taxation, logistics, and supply chain management. The atmosphere is professional yet approachable, with a strong emphasis on collaboration and partnerships.Billion Dollar Seller Summit
April 8–12, 2026 | Nashville, USA
billiondollarsellersummit.com
An invitation-only event by Kevin King, bringing together 7–9 figure sellers and industry experts.
The program features closed-door sessions, advanced workshops, and curated networking. The defining traits are confidentiality and depth: growth strategy, automation, AI tools, and international markets take center stage.Cross Border Summit
Autumn 2026 | Chiang Mai, Thailand
crossbordersummit.com
A global event for sellers expanding beyond Amazon US. Participants include entrepreneurs from Asia, Europe, and the United States building international brands.
Topics cover export strategy, localization, logistics, multi-platform selling, and cross-border marketing. A key event for brands planning global scale.Amazing Days Summit 2026
April 27, 2026 | Sofia, Bulgaria
amzdays.com/summit-2026
Amazing Days Summit is a one-day event designed for Amazon sellers and e-commerce professionals across Europe and the Balkans. The conference delivers actionable insights on Amazon SEO, listing optimization, product development, marketing strategies, and networking with industry peers. The agenda includes interactive sessions with Q&A, coffee breaks, and a catered lunch, plus the option to join a limited-seat VIP dinner. Every attendee also gets access to the Balkan E-Commerce Summit for broader learning and networking.
How to Choose the Right Event in 2026
- For beginners and hands-on learning, Sellers Summit and AMZ Hacking Live are ideal.
- For experienced sellers scaling a brand, consider Prosper Show, European Seller Conference, or AMA Fest UK.
- Large businesses and industry leaders should look at MDS Inspire and Billion Dollar Seller Summit.
- For international expansion, Cross Border Summit and amaNordic are the best fit.
How to Prepare for a Conference
Define your goals in advance — partnerships, education, or market expansion. Prepare a short pitch about your business and schedule meetings ahead of time if the conference platform allows. Bring business cards, update your LinkedIn and social profiles, and follow up after the event with a clear plan to apply new insights.
Conclusion
Amazon conferences in 2026 are more than educational events — they are platforms for scaling businesses, exchanging experience, and building strategic partnerships. Choosing the right conference depends on your brand’s stage and goals, whether that’s practical growth or high-level international collaboration.
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