Important Amazon Weekly News #14

 Amazon’s third-quarter 2025 earnings report shows the company reaching new heights.

Revenue rose 13% year over year to $180.2 billion, while net income jumped to $21.2 billion — up from $15.3 billion a year earlier. Even after one-time expenses related to FTC settlements and workforce reductions, Amazon posted an operating profit of $17.4 billion.

Why It Matters

              

 According to CEO Andy Jassy, the company’s profitability surge is driven by heavy investment in artificial intelligence and its integration across every business unit. AI is now the main source of efficiency — powering smarter logistics, warehouse automation, advertising, and AWS cloud services. The AWS division continues to grow at record speed, with revenue up 20%, fueled by global demand for AI-driven infrastructure and tools.

What It Means for Amazon Sellers     

AI is becoming the foundation of Amazon’s ecosystem — from inventory management and fulfillment to customer service and advertising. More than 1.3 million sellers already rely on Amazon’s AI tools for content creation, keyword optimization, and data insights. Looking ahead to 2026, Amazon plans to further automate Seller Central, simplifying operations but also raising competition for visibility and efficiency.

After months of pilot testing, Amazon has officially launched Custom Analytics — a unified dashboard that consolidates all key seller data in one place.

 Sellers can now build custom reports, visualize results with heat maps, funnels, and dynamic charts, and access over 100 performance metrics — from ad efficiency and product ratings to customer feedback and account health.

Why It Matters  

Until now, sellers had to combine data from multiple reports and spreadsheets. The new Custom Analytics dashboard simplifies that process: users can compare time periods, filter data, and create goal-based dashboards — for example, to track profitability, repeat purchase rates, or ad performance.

According to experts at Carbon6, this update is a major step forward, especially for sellers who manage advertising efficiency, retention trends, and product lifecycle performance. It saves hours of manual work each week and makes analytics visually accessible even for small teams.

What It Means for Amazon Sellers  

Custom Analytics marks Amazon’s evolution into a self-contained BI platform. For advanced sellers, it’s a viable alternative to external tools like Helium 10, Jungle Scout, or Carbon6. For newcomers, it provides in-house analytics capabilities without third-party integrations. However, Amazon is also consolidating control: full access to detailed sales and ad data is now available exclusively through this dashboard, further binding sellers to the Amazon ecosystem.

 Cruxfinder has released its latest report, “Amazon Affiliate Gold Rush,” highlighting how Amazon’s affiliate ecosystem has evolved from a niche side project into a major growth driver for brands

Today, nearly every major media outlet, blogger, and TikTok creator participates in Amazon Associates, earning 3–5% commissions on purchases made through their referral links.

Why It Matters  

Amazon is rapidly expanding Creator Connections, its platform linking brands directly with content creators. The number of campaigns has surged from 30,000 to 125,000 in just three months.

Brands are now offering extra performance bonuses, with some top influencers earning 10–15% commissions, turning affiliate marketing into a primary acquisition channel rather than passive referral traffic.

According to Cruxfinder, affiliate campaigns deliver social proof, access to new audiences, and sales growth with minimal risk — payment is made only for confirmed purchases. This model performs especially well during Prime Day and Black Friday, when deal sites and community channels like Telegram drive viral sales spikes.

What It Means for Private Label Sellers  

For Private Label brands, affiliate marketing is emerging as a powerful complement to PPC campaigns. Instead of competing solely for ad clicks, brands can collaborate with creators and media networks on a CPA (Cost Per Acquisition) model — paying only for actual conversions.

This approach generates sustainable external traffic, improves organic ranking on Amazon, and strengthens off-site SEO visibility — including in AI-driven searches like ChatGPT and Amazon Rufus. In other words, affiliate partnerships help reduce ad dependency while creating long-term traffic streams that continue to perform even after the campaign ends.

OpenAI and Amazon Web Services (AWS) have announced a multi-year partnership valued at $38 billion.

 Under the deal, OpenAI will migrate its core computing workloads — including the training and deployment of ChatGPT — to AWS infrastructure. In return, Amazon is rolling out new EC2 UltraServers powered by tens of thousands of NVIDIA GPUs, purpose-built for large-scale generative AI.

Why It Matters  

This is the largest infrastructure contract in AWS history and a major strategic win for Amazon in its ongoing rivalry with Microsoft and Google. According to Amazon representatives, OpenAI will gain access to a reliable, scalable platform for ChatGPT’s global expansion. The story has been widely covered by BBC, CNBC, Bloomberg, and Reuters, with analysts noting how the deal solidifies Amazon’s leadership in the AI-cloud sector.

A Deeper Look  

Despite the buzz, this collaboration does not mean ChatGPT will integrate with Amazon’s marketplace. The agreement focuses solely on infrastructure hosting, without access to seller or customer data. Unlike Walmart, Amazon continues to maintain a closed ecosystem — external AI tools still have no direct connection to its retail platform. 
However, the partnership will likely strengthen both companies’ AI ecosystems:

• Amazon gains exposure to OpenAI’s research and technology, benefiting internal products like Help Me Decide, Rufus, and Quick Suite.

• OpenAI benefits from Amazon’s massive compute capacity, accelerating ChatGPT training and scaling worldwide.

What It Means for Amazon Sellers  

Enhanced AWS capacity and closer collaboration with OpenAI will speed up AI innovation within Seller Central. Sellers can expect smarter dashboards, advanced demand forecasting, and improved personalization tools. However, ChatGPT will not gain direct access to Amazon listings or transactions — Amazon intends to keep tight control over its data and ecosystem.

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