Important Amazon Weekly News #8

At Amazon Accelerate 2025, the company announced major updates to Supply Chain by Amazon, covering the entire journey from factory to customer doorstep. Today, Amazon already moves over 5 billion products annually for more than 600,000 sellers, and the service continues to expand.

Key upgrades include:

• Global Warehousing and Distribution (GWD): affordable storage near manufacturing hubs with faster international distribution. Early pilots show inventory reaches FBA 7 days faster, reducing out-of-stock risks.

• Amazon Global Logistics (AGL): new direct shipping routes between top manufacturing and retail markets. By 2026, AGL is expected to cover 96% of FBA imports, reducing middlemen and customs delays.

• AI-driven customs processing: generative AI now completes forms, classifies products, and checks for errors — cutting clearance times by more than half.

• End-to-end automation: warehouses, transport, and fulfillment are linked into a predictive system that positions inventory closer to customers. Same-day delivery items are seeing 20% sales growth.

• Multi-Channel Fulfillment (MCF) expansion: Amazon now ships orders not just from its own marketplace, but also from Walmart, Shopify, SHEIN, eBay, Etsy, Temu, and TikTok Shop. This cuts out-of-stock rates by 19% and improves inventory turnover by 12%.

What this means for sellers
Amazon is positioning itself as a full-scale global logistics operator. Sellers gain a single solution for storage, transportation, and fulfillment, with lower costs and faster delivery. But this also deepens dependency: more control over the supply chain shifts into Amazon’s hands.

At Amazon Accelerate 2025, Amazon introduced a major update to Seller Assistant, now integrated across the Amazon Seller app and Seller Central. Originally launched in late 2024 as a chatbot for quick tips, Seller Assistant has evolved into an agentic AI tool that doesn’t just answer questions — it takes action on behalf of sellers.

Key new capabilities include:

• Automated Account Health monitoring with early warnings for potential risks.

• Listing analysis with tailored SEO, imagery, and keyword optimization tips.

• AI-driven suggestions for pricing adjustments and ad bid strategies.

• Workflow automation: inventory updates, low-stock alerts, and notifications.

• Step-by-step action plans to prevent or resolve account suspension risks.

The assistant is embedded across Amazon’s ecosystem — mobile app, Seller Central, and even Alexa — giving sellers real-time insights and guidance wherever they work.

Why it matters for sellers
Seller Assistant is evolving into a true digital business manager. For new sellers, it simplifies onboarding and reduces the learning curve. For experienced operators, it saves time, improves response speed, and reduces costly mistakes. Most importantly, it helps ensure accounts remain compliant with Amazon’s ever-evolving policies.

At Amazon Accelerate 2025, Amazon unveiled a series of AI-powered updates designed to make launching new products faster, less risky, and more data-driven. The enhancements aim to help sellers identify unmet demand, start with smaller inventory investments, and secure early reviews within days of launch.

What’s new:

• Opportunity Explorer with AI — now processes billions of searches, clicks, and purchases to surface actionable recommendations on features, pricing, and demand forecasts. Two major additions:

• Unmet Demand Insights highlights what shoppers search for but don’t find, suggesting new product opportunities.

• Niche Product Overview points sellers toward subcategories with untapped potential.

• Regional low-inventory launches — sellers can now launch products in one region (e.g., Northeast US), lowering logistics costs while testing demand with fast delivery.

• Updated Vine program — products can join Vine as soon as they hit FBA warehouses. Reviews now include photos and videos, with reviewers selected based on expertise in the category.

• Enhanced A+ Content — supports clickable carousels, “Add to Cart” buttons, and promotional blocks within branded pages.

• Product Performance Spotlight — a real-time AI dashboard that tracks sales, inventory, and ad performance while recommending optimizations.

Why it matters for sellers
These tools make product launches more predictable and cost-efficient. Sellers can identify gaps in demand, reduce upfront investment, and build trust through rich early reviews and upgraded visuals. By combining AI-driven insights with improved launch mechanics, Amazon is lowering barriers for new product introductions — and raising the bar for competitiveness.

Amazon Ads has rolled out a major update: all Sponsored Ads advertisers now get direct, self-service access to Amazon Marketing Cloud (AMC) — no Amazon reps or agencies required.

What’s new:

• Self-service connection — advertisers can now enable AMC directly from their ad accounts.

• No-code templates & AI tools — simplify campaign analysis, audience segmentation, and performance optimization.

• High-intent audience insights — sellers can identify shoppers most likely to purchase soon and retarget them effectively.

What is AMC?
Amazon Marketing Cloud is an advanced analytics platform built on AWS. It unifies data from Sponsored Products, DSP, video ads, and even in-app events, giving advertisers a full-funnel view of shopper behavior.

Why it matters for private label sellers:

• Track the complete customer journey from first impression to purchase.

• Build segmented and lookalike audiences to boost conversions.

• Optimize ad spend across channels and lower ACoS with better insights.

Until now, AMC was mainly used by big brands and agencies. With this update, small and mid-size private label businesses can leverage enterprise-grade analytics — making data-driven growth more accessible than ever.

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