Blog | ZipZap agency

EU ends duty-free imports, Amazon remains the cheapest U.S. retailer, Rufus gets major AI upgrades, and lithium-ion rules tighten for 2026. A pivotal week reshaping logistics, pricing, and compliance for Amazon sellers.

Amazon is overhauling its FBA fees for 2026, raising costs for fulfillment, storage, and inbound errors while adding new surcharges and incentives. With optimized packaging, logistics, and inventory planning, sellers can still protect — and even grow — their margins.

Amazon introduces paid SP-API, Profit Analytics for unit economics, smarter AI ads, and Rufus as a central shopping assistant. Sellers must adapt to data-driven tools, AI-powered insights, and automated strategies to stay competitive and optimize margins

Amazon shifts from retail to services, unveils Bazaar to compete with Temu, and faces Perplexity in an AI commerce dispute. New SFP rules, QuickBooks lending, and A+ collections highlight its growing control over seller tools and brand visibility

Amazon’s Q3 profit hits record highs thanks to AI; Custom Analytics unifies 100+ metrics for smarter insights; affiliate marketing turns into a growth engine for brands; and OpenAI moves ChatGPT to AWS in a $38B deal strengthening Amazon’s AI dominance.