Blog | ZipZap agency

EU ends duty-free imports, Amazon remains the cheapest U.S. retailer, Rufus gets major AI upgrades, and lithium-ion rules tighten for 2026. A pivotal week reshaping logistics, pricing, and compliance for Amazon sellers.

Amazon is overhauling its FBA fees for 2026, raising costs for fulfillment, storage, and inbound errors while adding new surcharges and incentives. With optimized packaging, logistics, and inventory planning, sellers can still protect — and even grow — their margins.

Amazon introduces paid SP-API, Profit Analytics for unit economics, smarter AI ads, and Rufus as a central shopping assistant. Sellers must adapt to data-driven tools, AI-powered insights, and automated strategies to stay competitive and optimize margins

Amazon shifts from retail to services, unveils Bazaar to compete with Temu, and faces Perplexity in an AI commerce dispute. New SFP rules, QuickBooks lending, and A+ collections highlight its growing control over seller tools and brand visibility

Amazon’s Q3 profit hits record highs thanks to AI; Custom Analytics unifies 100+ metrics for smarter insights; affiliate marketing turns into a growth engine for brands; and OpenAI moves ChatGPT to AWS in a $38B deal strengthening Amazon’s AI dominance.

Amazon limits review access, spotlights new global growth markets, launches AI shopping tools and AWD centers, and upgrades seller analytics — marking a decisive shift toward automation and AI-driven commerce.

Amazon raises FBA fees slightly, automates more roles with AI, recovers from a major AWS outage, and gifts sellers new tools — from instant video creation to improved inbound logistics and longer return periods.

AI is redefining online visibility. Classic SEO still has its place, but AI-first optimization — human-readable, semantically rich, and context-driven — is the new standard. Those who adapt now will dominate both Amazon search results and AI-powered recommendation systems in the coming years.

Amazon empowers sellers with new appeal rights, faster inventory tools, and mass product customization — while Adobe data shows Gen Z buyers act on emotion, not logic. Key trends to watch as holiday e-commerce heats up.

Nearly 60% of U.S. shoppers already use AI for online purchases, and one in four prefer ChatGPT to Google. While Walmart and eBay welcome these new buyers, Amazon builds its own tools and blocks external ones—pushing sellers to adapt to both Amazon and global agentic commerce.

Amazon launches partial refunds and one-click Prime delivery, ChatGPT tests AI-powered checkout, and new analytics dashboards promise deeper customer insights — key shifts every seller should watch.

Amazon blocks AI agents as Walmart and Target open APIs, Chinese sellers surpass 50% share, 60% of Americans use GenAI for shopping, and Amazon cuts FBA fees on Amazon Business bulk orders.

Amazon Accelerate 2025 brought major seller updates: global Supply Chain expansion, new AI tools for faster launches, an upgraded Seller Assistant, and direct AMC access for smarter advertising.

Amazon’s weekly roundup: supply-focused AI vs. Shopify’s demand-driven AI, 2D barcode adoption before GS1 Sunrise 2027, tariffs reshape holiday pricing, Virtual Bundles gain traction, plus updates to FBA, MCF, and Outlet.

Amazon news this week: Lens Live visual search, $1M single-SKU sellers, rising IP complaints, stricter UK FBM delivery rules, Canada re-verification, and tariff refund opportunities.

Amazon rolls out Manufacturing Central, enforces AI-driven messaging rules, launches AHA to protect accounts, and adds Rufus price alerts. Also: variation clean-up, 30-day launch roadmap, and Prime Big Deal Days.

Amazon tightens listing rules, Wise opens access in Ukraine, U.S. e-commerce hits 16.3%, TikTok becomes a sales channel, and variation themes face removal in September

Amazon raises holiday deal fees, shifts FBA damaged inventory rules, expands Vine to bulky items, and adds same-day grocery delivery in 1,000+ U.S. cities. Sellers must adapt to tighter margins and new logistics demands

Amazon sets ad revenue records, opens Prime Exclusive Deals year-round, enforces new U.S. import tariffs, expands Haul storefront, and ends de minimis exemptions worldwide

Amazon shifts to star-only seller reviews, ends FBA prep in 2026, launches AI-driven listings, and Helium 10 says AI-savvy sellers will win. Plus: new video metrics, global selling updates, and stricter Premium Shipping