Blog tagged as Amazon marketplace updates

Amazon is overhauling its FBA fees for 2026, raising costs for fulfillment, storage, and inbound errors while adding new surcharges and incentives. With optimized packaging, logistics, and inventory planning, sellers can still protect — and even grow — their margins.

Amazon introduces paid SP-API, Profit Analytics for unit economics, smarter AI ads, and Rufus as a central shopping assistant. Sellers must adapt to data-driven tools, AI-powered insights, and automated strategies to stay competitive and optimize margins

Amazon shifts from retail to services, unveils Bazaar to compete with Temu, and faces Perplexity in an AI commerce dispute. New SFP rules, QuickBooks lending, and A+ collections highlight its growing control over seller tools and brand visibility

Amazon’s Q3 profit hits record highs thanks to AI; Custom Analytics unifies 100+ metrics for smarter insights; affiliate marketing turns into a growth engine for brands; and OpenAI moves ChatGPT to AWS in a $38B deal strengthening Amazon’s AI dominance.

Amazon limits review access, spotlights new global growth markets, launches AI shopping tools and AWD centers, and upgrades seller analytics — marking a decisive shift toward automation and AI-driven commerce.

Amazon raises FBA fees slightly, automates more roles with AI, recovers from a major AWS outage, and gifts sellers new tools — from instant video creation to improved inbound logistics and longer return periods.

AI is redefining online visibility. Classic SEO still has its place, but AI-first optimization — human-readable, semantically rich, and context-driven — is the new standard. Those who adapt now will dominate both Amazon search results and AI-powered recommendation systems in the coming years.

Amazon empowers sellers with new appeal rights, faster inventory tools, and mass product customization — while Adobe data shows Gen Z buyers act on emotion, not logic. Key trends to watch as holiday e-commerce heats up.

Nearly 60% of U.S. shoppers already use AI for online purchases, and one in four prefer ChatGPT to Google. While Walmart and eBay welcome these new buyers, Amazon builds its own tools and blocks external ones—pushing sellers to adapt to both Amazon and global agentic commerce.

Amazon launches partial refunds and one-click Prime delivery, ChatGPT tests AI-powered checkout, and new analytics dashboards promise deeper customer insights — key shifts every seller should watch.