Blog tagged as Amazon news

Amazon now bills clicks from Rufus AI prompts and expands no-box returns to 10,000+ locations; Walmart showcases TV-based commerce formats, while Shopify enables direct sales through ChatGPT and other AI platforms.

Amazon strengthens its Marketplace infrastructure—from the growth of the low-price Haul segment to AI analytics in Seller Central. Advertising inside Amazon remains the main sales driver, while Walmart expands seller incentives, intensifying omnichannel competition.

Walmart accelerates retail media growth, TikTok strengthens demand for Amazon, ChatGPT tests AI-powered advertising, and tariff disputes add uncertainty for importers. Issue #47 explores how traffic sources, margins, and strategic risks are shifting across the e-commerce ecosystem.

Amazon and Shopify now account for nearly half of U.S. e-commerce. Amazon tightens AI regulation and streamlines brand content tools, while Walmart attracts higher-income shoppers and expands its advertising business, strengthening its role as an additional sales channel.

Top sellers capture a growing share of Amazon’s revenue as the marketplace matures. OTDR penalties now focus on problematic FBM listings. Brand+ expands through Amazon DSP with AI automation. Sell Globally and Supply Chain by Amazon push sellers deeper into Amazon’s logistics network

Amazon closed Q4 2025 with +14% revenue growth as same-day delivery and AI assistant Rufus drove sales. Sellers now generate most GMV, while Amazon pushes price and speed. Walmart opens WFS exports to Canada and Mexico, and Brand Registry adds mandatory co-brand license verification.

EU ends duty-free imports, Amazon remains the cheapest U.S. retailer, Rufus gets major AI upgrades, and lithium-ion rules tighten for 2026. A pivotal week reshaping logistics, pricing, and compliance for Amazon sellers.

Amazon is overhauling its FBA fees for 2026, raising costs for fulfillment, storage, and inbound errors while adding new surcharges and incentives. With optimized packaging, logistics, and inventory planning, sellers can still protect — and even grow — their margins.

Amazon introduces paid SP-API, Profit Analytics for unit economics, smarter AI ads, and Rufus as a central shopping assistant. Sellers must adapt to data-driven tools, AI-powered insights, and automated strategies to stay competitive and optimize margins