Blog tagged as Amazon seller news

Amazon closed Q4 2025 with +14% revenue growth as same-day delivery and AI assistant Rufus drove sales. Sellers now generate most GMV, while Amazon pushes price and speed. Walmart opens WFS exports to Canada and Mexico, and Brand Registry adds mandatory co-brand license verification.

Global e-commerce surpasses $10 trillion as Amazon enters a mature phase. Multichannel brands outperform Amazon-only sellers, FBA removal and disposal fees move to per-unit billing, and Amazon Ads replaces Product Collections with AI-driven Sponsored Brands Collections starting in 2026.

Amazon’s CEO confirms tariffs are pushing prices higher, ChatGPT introduces 4% checkout for Shopify sellers, Amazon halves the SAFE-T claim window to 30 days, and launches automatic FBA virtual multipacks to boost AOV—forcing sellers to rethink pricing, risk, and margins in 2026.

Amazon sees the fewest new sellers in 10 years, rolls out AI assistant Amelia in Seller Central, Helium 10 breaks down real selling costs across platforms, and supplement brands must fix inflated ingredient claims by March 31 to avoid deactivation.

Amazon overhauls review logic by separating ratings per variation, analytics tools redefine value in 2026, TikTok Shop emerges as a key sales channel, and Amazon reveals an AI-driven ecosystem spanning devices, content, and commerce.