Blog tagged as Amazon seller updates

Amazon introduces paid SP-API, Profit Analytics for unit economics, smarter AI ads, and Rufus as a central shopping assistant. Sellers must adapt to data-driven tools, AI-powered insights, and automated strategies to stay competitive and optimize margins

Amazon shifts from retail to services, unveils Bazaar to compete with Temu, and faces Perplexity in an AI commerce dispute. New SFP rules, QuickBooks lending, and A+ collections highlight its growing control over seller tools and brand visibility

Amazon’s Q3 profit hits record highs thanks to AI; Custom Analytics unifies 100+ metrics for smarter insights; affiliate marketing turns into a growth engine for brands; and OpenAI moves ChatGPT to AWS in a $38B deal strengthening Amazon’s AI dominance.

Amazon limits review access, spotlights new global growth markets, launches AI shopping tools and AWD centers, and upgrades seller analytics — marking a decisive shift toward automation and AI-driven commerce.

Amazon raises FBA fees slightly, automates more roles with AI, recovers from a major AWS outage, and gifts sellers new tools — from instant video creation to improved inbound logistics and longer return periods.